Boxall for business
Boxall builds and runs a delivery service in Thodupuzha, and licenses the same platform and operating playbook to businesses elsewhere in Kerala. If you already run a supermarket, hypermarket or restaurant group, you can launch delivery in your city as an additional service line, under your own brand or under Boxall's, using the customers and stock you already have. Six years, 30,000+ customers and more than 5,00,000 orders sit behind it, all from one mid-sized town.
Three ways in
Most land here
A supermarket, hypermarket or restaurant group adding delivery in your own city, under your brand or ours. You start with the customers and stock the hard part usually has to build first.
A delivery app for your business or your town, under your own brand, built by people who have run deliveries for six years rather than an agency that has never delivered an order.
Launching a delivery service in a town that does not have one yet, under the Boxall brand and playbook. Harder than it was five years ago, and we will tell you so honestly.
Why now
There are two different things arriving in your city and they need different answers. Marketplaces like Zomato and Swiggy list your shop and take a commission, so they are a channel with a cost. Quick commerce like Blinkit, Instamart and Zepto stock their own dark stores, so a supermarket cannot list on them at all. They are simply a competitor selling the same goods to the same street. A restaurant can work with the first. Against the second, your own channel is the answer.
Before you decide
Three questions worth answering before you talk to anyone, including us.
What actually changes between listing on the platforms and running your own channel, and why most businesses end up doing both.
Where the money goes, and why your own delivery costs the same on a ₹2,000 basket as a ₹400 one when commission does not.
The order to do it in, from setting your radius to putting riders on the road, including what usually goes wrong.
By town
Each of these was looked at on its own: what the town runs on, what makes it different from the one next to it, and what that shape means for delivery. Boxall does not operate in any of them.
Questions
The delivery platform and the operating knowledge behind it: a customer app for Android, iPhone and web, order and rider management, and the playbook for zones, payouts and pricing. You can run it under your own brand or under Boxall's.
Mainly established retail and food businesses in Kerala cities: supermarkets, hypermarkets, pharmacy chains and restaurant groups that already have customers and stock and want their own delivery channel rather than depending on the aggregators.
Most restaurants do both. The marketplaces bring reach, your own channel keeps the margin and the customer relationship on orders that were coming to you anyway. Note that this only applies to marketplaces. Blinkit, Instamart and Zepto hold their own stock in their own dark stores, so a supermarket cannot list on them at all: they are a competitor rather than a channel.
Boxall has run its own delivery service in Thodupuzha since 2020: more than 30,000 customers, over 5,00,000 orders and 200+ jobs from one mid-sized Kerala town, without expanding elsewhere. The full timeline is in the case study.
Any Kerala city or town with an established retail base and steady daily demand. We assess it honestly with you first, and we would rather say a city cannot carry this than sell you something that fails.